About Us
What We’re Really About
Certified Federally and in New York State as a Woman-Owned Small Business, Better Power, Inc. supplies backup power equipment and more to its customers, with a focus on making the process as seamless as possible.
As a wholesaler, we do not sell residential backup generators to homeowners directly. Instead, we sell equipment to contractors and other qualified service professionals who can install the equipment for their customers.
We also sell equipment directly to government agencies, municipalities, and non-profit organizations by way of our New York State contract.
We’re there for our customers throughout the process, from ordering to receiving, and helping to resolve any issues that may arise after delivery and installation.
Our History: A Power Surge
Customers who need generators, transfer switches, or other important power accessories really appreciate having a local company with the expertise and connections to help them get the job done right. Founded in 1992, Better Power started as a home-based supplier of electrical equipment in Brighton, NY. Then an industry giant in energy technology, Generac, targeted the company to start selling generators. Since then, Better Power has grown significantly and now warehouses inventory in Rochester, NY, and supplies a full line of Generac products to resellers and State Contract purchasers across New York State and beyond.
More Ways We Help: Cutting the Red Tape
If you’re in need of Hazardous Incident Response Equipment (HIRE), don’t sweat the red tape.
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- Our HIRE commodities contract with the NYS Office of General Services (OGS) allows you to order equipment from us direct, potentially avoiding the bidding process altogether.
- We’re vetted and pre-approved by New York State, so you can confidently purchase from us.
- As one of the few companies with this edge, our State Contract customers can purchase from our competitive and comprehensive price list, which features a full line of emergency backup power equipment and more.
NYS OGS Commodities Contract for Hazardous Incident Response Equipment (HIRE) Award #23173 | Contract #PC69013
Calls Answered, Problems Solved
As a small business, you can rest assured that a real person will always answer the phone or respond to your emails. We provide:
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- A friendly, accountable, and competitively priced alternative to buying equipment directly from the manufacturer.
- Extensive experience in supplying State and local government purchasers with the emergency backup power they need
- Authorized HIRE Contract reseller partnerships, including Service-Disabled Veteran-Owned and Minority-Owned Small Businesses.
Meet Our Staff
What People Say: Exceeding Expectations
“As a business owner and installer of generators, it is important to me to partner with a supplier that enhances and compliments my offerings. The Better Power team makes that extra effort to review each bid, make constructive suggestions to enhance my product offering and is upfront about real savings to pass along to the customer. The only way that I could get better service from them would be to have them on my own payroll. Give them a try and you will see that I am right.”
Mike F. – Business Owner and Electrician
Our Work
Read more about us in our in-depth report on working with the Ellwood Fire District in Tonawanda, NY.
